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Monki Values

Monki Values

Monki is a way of doing business as well as a way of doing fashion and living life. Our clothes, our stores, the way we talk and listen, and the way we grow - it's all based on a few things that we really care about. We’re convinced that we can create clothing collections that enable our customers to express their personality and at the same time care about our planet and our co-workers.

We care about the people we work with

An important part of our CSR work is to ensure decent working standards and conditions for the employees of our suppliers. All our suppliers must comply with our Code of Conduct, which is based on the International Labour Organisation’s conventions on working conditions and rights at work, as well as the United Nations Convention on the Rights of the Child. Our code of conduct includes:

  • No child labour
  • No forced, bonded or prison labour
  • No discrimination
  • No excessive overtime
  • Payment of at least the minimum wage (a wage someone can live on)
  • Safe and healthy working conditions
  • A legally binding employment contract
  • Environmental responsibility
  • Freedom of association (for example, to join a worker's union)

The code also includes limits and auditing of certain chemicals.


While everyone who works for Monki, from the store staff to the COO, shares the responsibility for our ethical work, we also have a sustainability coordinator who works exclusively with questions of working conditions, sustainability and community support. Care for the environment, use of chemicals and product safety are also part of this work. We also partner with other organisations in order to share our experience and improve conditions and the environment. Here are some of the organisations we work with:

We care about our planet

As part of the textile and fashion industry, we strive for a broad environmental and ethical approach to business. We understand that this is important to our customers, and we aim to be open and transparent about what we achieve. We are gradually and continually introducing materials and processes that are better for the environment. Here are a few examples of our commitments in this area:

  • We aim to use only cotton from sustainable sources by 2020.
  • Our requirements regarding the use of chemicals are stricter than the statutory codes.
  • We are committed to only using materials which have been produced using soil that is not needed for food production. Food comes first!
  • We aim to use recycled materials wherever possible, so as to reduce reliance on finite and environmentally taxing sources of virgin material, and to reduce waste.
  • We do not use PVC.
  • We do not use rainforest products.
  • We do not allow sandblasting of denim products, due to the process being hazardous to workers.

Animal welfare - we care about friends of all species

We don’t sell furs, and we won't sell merino wool, down or feathers unless we're certain they're cruelty-free. All our leather is a byproduct of the meat industry. Of course we won't buy angora at all anymore.

Introducing the Monki Cares label

Have you seen this label? The heart says it all: We want to be kind to the world and the people in it. Starting now, you’ll see that heart on all the garments that we are extra proud of from an environmental point of view. The ones in organic cotton, Tencel® Lyocell or recycled materials like wool or polyester, for instance.

The Monki Cares garments represent the peak of the work we do to improve our environmental footprint. By choosing a Monki Cares product, you help us be kind to the world.

We care all the way: from design sketch to clothesline

Did you know that a large part of a garment’s environmental footprint actually comes from the times it’s washed and dried during its lifetime? Clevercare is a way for us to promote environmentally friendly washing and work together with you as our customers to minimize a garment’s effect on our environment.

It really is clever care: it advises all of us on how to become better at caring for, washing and drying our clothes and saving the earth a little, at the same time. Small changes can achieve big things.

That’s why, in the future, all our garments except socks, swimwear, underwear and accessories will be marked with the clevercare symbol. All you have to do to learn how to care for our clothes in a green way is to go to clevercare.info and click on “Recommendations and tips.”

More than just a tote bag

Monki supports Plan Internationals’s Because I am a Girl campaign

Monki has joined forces with Plan International, supporting their global campaign Because I am a Girl. Starting 4 September 5 SEK (5/DKK/NOK/HKD/RMB, 0,5€, 50 p, 2 MYR, 25 RUB, 50 JPY) for every tote bag sold at Monki will go to Plan’s work for all girls’ rights to an education.

Targeting women’s education in the world's poorest countries, Because I am a Girl is a global campaign based on the idea that if you change the future of a single girl, you can change the future of her entire community. The project aims high: at least nine years of education for all girls in the world. Globally, 1 in 5 adolescent girls around the world is denied an education by the daily realities of poverty, violence and discrimination. Plan’s Because I am a Girl campaign aims to support millions of girls to get the education, skills and support they need to transform their lives and the world around them.

Founded over 75 years ago, Plan is one of the oldest and largest child right’s organizations in the world. It works in 50 countries across Africa, Asia and the Americas to promote child rights and lift millions of children out of poverty. Today, Plan works with 78 million children in 90,229 communities. Plan is independent; with no religious, political or governmental affiliations.

The More than just a tote bag contribution from Monki will be handled and distributed by Plan’s organization in Monki’s native Sweden, Plan Sweden, but will go to projects in the global Because I am a Girl campaign.

For more information about Because I am a Girl and Plan, please visit: plan-international.org/girls

To support Because I am a Girl by buying a tote bag, please visit monki.com/tote_bags!