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Monki Values

Monki Values


Monki is a way of doing business as well as a way of doing fashion and living life. Our clothes, our stores, the way we talk and listen, and the way we grow - it's all based on a few things that we really care about. We’re convinced that we can create clothing collections that enable our customers to express their personality and at the same time care about our planet and our co-workers.

The symbol

Making great fashion can take a lot of resources. From the amount of water used in the process to the choice of materials, we look at ways of producing that great fashion in a great way. In our stores and on our garments, you’ll see the Monki cares heart on all garments that we are extra proud of from an environmental point of view. The Monki Cares garments represent the peak of the work we do to improve our environmental footprint. By choosing a Monki Cares product, you help us be kind to the world. (On monki.com, you’ll find the material information by clicking “Details & care” of the product page of any garment).



Organic cotton and the Better Cotton Initiative

Cotton garments are a core staple in our collections. As fashion materials go, it’s a true classic, which is one of the reasons why our goal is to get all our cotton from sustainable sources by 2020.

Organic cotton is grown without the use of chemicals (synthetic fertilizers or pesticides). The Better Cotton Initiative helps us bridge the gap between our demand for organic cotton and the supply: basically, the worlds’ farmers are working to catch up with the demand for “good” products. Better cotton ensures that the cotton we buy uses less chemicals, less water and gives the people involved in the production more benefits.

Tencel® Lyocell

As in all Monki stores, and indeed all parts of the Monki World, it can be hard to stay focused in our third, and most recent, concept. Illusions abound, and perspective cannot be trusted. In these stores, we invite you to dive deep into the Monki World, to an underwater realm strewn with the wreckage of life topside - sunken carousels and the tangled rigging of long-foundered ships. Around it all, the denizens of this unstable society roam - enormous jellyfish, undulating plants stretching towards the faraway surface, multi-coloured water lilies. And beyond and behind it, creating currents of its own, elusive yet ever-present, you may glimpse the living skin of the vast underwater being who guards it all…

Recycled material

Producing great fashion can take a lot of resources. One exciting way for us to minimize the impact is to re-use existing materials. Recycled cotton means that we re-use the fibers from recycled cotton fabrics, for instance clothes. Apart from cotton, Monki also uses recycled wool and polyester. Recycled polyester, made from for instance used water bottles or pre-consumer waste from production lines, allows us to minimize stress on natural resources and to avoid land fill. The wool comes from recycled clothes and waste from production: it comes out heavier than regular wool, but is great in a wool mix.

What we aim for

Care for the world

An important part of our CSR work is to ensure decent working standards and conditions for the employees of our suppliers. All our suppliers must comply with our Code of Conduct, which is based on the International Labour Organisation’s conventions on working conditions and rights at work, as well as the United Nations Convention on the Rights of the Child. Our code of conduct includes:

  • We aim to use only cotton from sustainable sources by 2020.
  • Our requirements regarding the use of chemicals are stricter than the statutory codes.
  • We are committed to only using materials which have been produced using soil that is not needed for food production. Food comes first!
  • We aim to use recycled materials wherever possible, so as to reduce reliance on finite and environmentally taxing sources of virgin material, and to reduce waste.
  • We do not use PVC.
  • We do not use rainforest products.
  • We do not allow sandblasting of denim products, due to the process being hazardous to workers.
  • Animal welfare: We don’t sell down or feathers unless we're certain they're cruelty-free. And we won't sell either real furs or merino and angora wool. All our leather is a byproduct of the meat industry.

Care for people

An important part of our CSR work is to ensure decent working standards and conditions for the employees of our suppliers. All our suppliers must comply with our Code of Conduct, which is based on the International Labour Organisation’s conventions on working conditions and rights at work, as well as the United Nations Convention on the Rights of the Child. Our code of conduct includes:

  • No child labour
  • No forced, bonded or prison labour
  • No discrimination
  • No excessive overtime
  • Payment of at least the minimum wage (a wage someone can live on)
  • Safe and healthy working conditions
  • A legally binding employment contract
  • Environmental responsibility
  • Freedom of association (for example, to join a worker's union)
  • The code also includes limits and auditing of certain chemicals.

Second chance

Our garment recycling programme

Every year tonnes of unwanted clothes and textiles end up in landfills, but as much as 95% of these could be recycled.

We all want to do our bit for the environment so now as well as buying your new clothes at Monki you can recycle your old clothes too. We’ll also take any old textiles you want to get rid of. And we want all of them regardless of brand, quality or condition! 

Our partner, iCollect, will collect your old clothes and textiles from our store and sort them at their closest recycling centre. Clothes that are in good condition will be resold, while clothes that are too damaged will be recycled and used to make new products.

Plus for every bag of clothing you give us, we’ll give you a coupon for use in our stores to say thanks. FAQ about icollect

Clevercare

Environmentally friendly washing and other tips

Did you know that a large part of a garment’s environmental footprint actually comes from all the times it’s washed? Clevercare is a way for Monki to promote environmentally friendly washing. And to work together with you, our customers, to minimize our garment’s effect on the environment. By becoming better at caring for, washing and drying our clothes we can all achieve a lot—just by choosing a lower temperature or finding out why it’s usually a good thing to choose tablets instead of regular detergent.

That’s why, in the future, all our garments except socks, swimwear, underwear and accessories will be marked with the clevercare symbol. A reminder that all you have to do to learn how to care for them in a green way is to either download this neat PDF (print and put up next to the washer!) or go to Clevercare.info