What's fashion to you?
I love a sense of humour when it comes to fashion. I don't think it should be taken too seriously. To me, there's no point in that: it should be done with a twinkle in one's eye. I think true fashion is being oneself and having the guts to go out and show that through what you wear. Dare to be a little different! There are too many same-same, mainstream, boring things out there. I love originality! My favourite thing is seeing something I've never seen before, that makes me go SHIT this looks great.
And style?
I love the borderline tacky! I like to challenge myself by wearing things that I, or anyone looking at me, don’t know whether or not they are super good looking or just… not. Guess I don't have a lot of boundaries in the way I dress. Some days I may wear something ordinary but most of the time I don't: I love when there's a twist and I love when an outfit is full of fun and a bit of madness. I'm brave: not afraid to stand out.
My boyfriends thinks that my process for getting dressed in the morning is insane: I usually start out inspired by one item and then I try on half my wardrobe, and then I end up leaving the house wearing anything but the item I chose in the beginning. But it's fun, you know.
What's Monki to you?
I think Monki is a little zany and a lot of fun! To me it's colourful with a lot of delicious prints and patterns. "Mix and match"! As a designer, I hope that we make shopping at Monki into a more unique experience than most stops on your shopping round… that you walk through our doors and feel the open and friendly vibe. You're not there to buy into a finished concept or an outfit. Pick whatever you like!
What was your greatest moment, ever?
Oh, when I found out I was pregnant. I get emotional just thinking about it.
Malou
What's fashion to you?
I love a sense of humour when it comes to fashion. I don't think it should be taken too seriously. To me, there's no point in that: it should be done with a twinkle in one's eye. I think true fashion is being oneself and having the guts to go out and show that through what you wear. Dare to be a little different! There are too many same-same, mainstream, boring things out there. I love originality! My favourite thing is seeing something I've never seen before, that makes me go SHIT this looks great.
And style?
I love the borderline tacky! I like to challenge myself by wearing things that I, or anyone looking at me, don’t know whether or not they are super good looking or just… not. Guess I don't have a lot of boundaries in the way I dress. Some days I may wear something ordinary but most of the time I don't: I love when there's a twist and I love when an outfit is full of fun and a bit of madness. I'm brave: not afraid to stand out.
My boyfriends thinks that my process for getting dressed in the morning is insane: I usually start out inspired by one item and then I try on half my wardrobe, and then I end up leaving the house wearing anything but the item I chose in the beginning. But it's fun, you know.
What's Monki to you?
I think Monki is a little zany and a lot of fun! To me it's colourful with a lot of delicious prints and patterns. "Mix and match"! As a designer, I hope that we make shopping at Monki into a more unique experience than most stops on your shopping round… that you walk through our doors and feel the open and friendly vibe. You're not there to buy into a finished concept or an outfit. Pick whatever you like!
What was your greatest moment, ever?
Oh, when I found out I was pregnant. I get emotional just thinking about it.
Mai
What's you proudest Monki moment?
Actually, I wouldn’t say that it’s any of the grand parties I’ve thrown, but maybe our last store manager/visual merchandiser kick-off. We went all in on that one, with speeches and live collection presentations, but also spontaneous dancing and Vouging-classes, not to mention aura readings. It was fun! And to me personally, doing something nice for the great people in our stores and giving them boosting messages to spread to their staff … that’s worth a lot. On the other hand: you do get a little blind to what great things you actually get to do, of course I am proud of my self for spending one month in China last year, building a huge Monkify-yourself street machine and to get to represent the brand to our far east friends.
What's your favourite thing about Monki?
I really like my work with Monki Mozik, our music promotion project, where I get to find a new dj-and-monki-girl every month and commission a playlist for our stores from her. It's really fun discovering new people and their music taste all the time, and it's fantastic being able to share it with all the customers in our stores. When I worked in the store, I used to daydream about doing the in-store music. There was this guy, who was a friend of the founders', who did the lists. His music was a bit weird and off, and I really liked that in some strange way. Music and sounds is my thing. I don't play any instruments or DJ or anything, but perhaps this is my way of getting it all out.
The thing I like the most about Monki is the strong concept; this whole idea of an inspirational Monki world with weird rivers and mountains and strange little creatures it's fun to get really into all that.
And music has this ability to enhance and create feelings: that vision of the Monki world. I'd say Monki music is - well , it's not too commercial, but it is predominantly (but not exclusively) electronic and indie music with a bit of a happy twist to it.
How did you land your job?
Actually, I was one of the team who opened one of the first Monki stores back in 2007, in Gothenburg, Sweden. I worked at the store for two and a half years, until I felt, that, no, it’s time for me to… move back to Berlin or something. But then I met Nor Toma, PR-representative at Monki, when I was out clubbing. She sort of danced up to me … and I sort of danced up to her … and she said something like … why don’t you come work with me? And I said yeah, why don’t I? And that was it.
I think it is cool that my profession found me and not the other way around: my work suits me, who I am as a person. I like to be out and about and I NEED inspiration and new impressions all the time, so it’s a good thing that my job takes me to all these places the world over. I have this need to get A LOT of everything. So it’s perfect.
Tell us how you express yourself!
Well in my work I try not to do what everybody else is doing, I always try to think about what the next step could be, so I can spread that further and constantly surprise. I guess that goes with my private life as well. I think I express myself by not caring too much about do's and dont's. Lets unbore reality :)
Rebecca
What is Monki to you?
It’s about the fun and the freedom to get creative with a varied collection and express your own personality. The avant-garde way of thinking. There's always a great streak in Monki fashion of not following trends or catwalks but finding inspiration in the streets or just working with whatever the designers dream up.
Tell us a story!
When I was four, my favorite song was Lambada by Kaoma (it still is one of my favorites) and I would dance around in my living room swinging my hair and showing my belly button in a cropped top and a jazzy skirt. I would even do shows in kindergarten.
My best friend later told me that her strongest memory of me was that all the children in the kindergarten had to watch me do the lambada and that it was obvious that I enjoyed it, but all of the others thought it was boring. I didn't care. I was a star! I am still the girl starting the dancefloor ;)
How do you get dressed in the morning?
I see my style as some sort of mix between indie and fashionista, my own way. I dress the way my mood of the day dictates! So it varies: I experiment. I think you can actually be several different persons, but be yourself at the same time if you know what I mean?
We're all different, and we're all here because we've found something very personal to relate to in the Monki story - something that drives us to help spread the Monki message to girls all over the world. We're a tight-knit tribe of passionate, creative rebels, poets and dreamers who believe that work should be fun, fashion should be personal and every girl should be herself.
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