February 2016 Monki Friends

Meet Caroline


Name: Caroline Carlryd

Title: Head of design

Years a Monki: Just over 2 years!

What are the elements that are most important to Monki’s design department?
We try to stay true to the brand’s roots by mixing Scandi minimalism with elements from Asian street style. But of course we like to keep things current. We love playing around with new materials, which I think is quite evident in this drop. And, one thing you might not know is that we always use our brand values: brave, friendly, empowering and playful. We always ask ourselves if we’re designing in accordance to this values. I think that’s probably our true secret.

What is the inspiration behind this collection?
The same never-ending source of inspiration that is GIRLS! But particularly girls today and their ability to mix trends and elements from across all sorts of decades. And the future generations of these girls. Trying to imagine what they would wear and the materials that would catch their eyes.

What are the key trends for this spring?
Materials. Raw denim. Trainers with everything.

What is your favourite silhouette?
I’m a sucker for the long-line silhouette matching long blazers with long culottes.

What is the one thing you want Monki girls to know about this collection?
It’s all for you. We just show you the ways you can wear it, but it will only truly come to life when you wear it the way you want to.