Good vibes only

Swim SS17

This spring we launched our first ever campaign for underwear and swimwear with completely unretouched bodies. Make of it what you will, we felt it was time we took a step towards showing off more real representations of female bodies. And seriously, with swimsuits this awesome and babes this beautiful – do you really need anything else?

A very special thanks to Jaana, Ellen, Lovisa and Aida.

Good vibes only

Swim SS17

This spring we launched our first ever campaign for underwear and swimwear with completely unretouched bodies. Make of it what you will, we felt it was time we took a step towards showing off more real representations of female bodies. And seriously, with swimsuits this awesome and babes this beautiful – do you really need anything else?

A very special thanks to Jaana, Ellen, Lovisa and Aida.