Good vibes only #nofilter on these beauties

You know that feeling when you finally do something you’ve been wanting to do for a long time? Well, that’s us right now about finally shooting our awesome underwear and swimwear collections on some even more awesome girls in a campaign shoot. 

And you know what else? We didn’t retouch these beautiful girls either. These pictures are #nofilter. 

That might not seem like a big thing, but truthfully it’s not the norm, particularly when underwear and swimwear are in focus. But that’s part of our mission: to make girls feel great about themselves just the way they are. 

So here’s to a pretty honest salute to the new year and everything it may bring!

A very special thanks to Jaana, Ellen, Lovisa and Aida.