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    By responding to our request with the hashtag #yesmonkistyle you agree to the following:

    You grant Monki, through H & M Hennes & Mauritz GBC AB [556070-1715], hereinafter referred to as “Monki” a non-exclusive, royalty free worldwide license to use any photos, moving content (videos) and/or music in relation to which you have responded #yesmonkistyle, hereinafter referred to as “Photos, Moving Content (videos) and/or Music” for its marketing and/or in its advertising, including the online store, social media – Monki channels and paid social media and other customer communications. Monki may use, reproduce, distribute, combine with other materials, alter and/or edit your Photos, Moving Content (videos) and/or Music in its sole discretion.

    You hereby represent and warrant that (i) you are 18 years or older (ii) you own all rights in and to your Photos, Moving Content (videos) and/or Music, (iii) you have permission from any person(s) appearing in your Photos, Moving Content (videos) and/or Music to grant the rights herein, (iii) Monki’s use of your Photos, Moving Content (videos) and/or Music will not violate the rights of any third party or any law. You hereby release and discharge Monki from all and any obligation to pay you for any use of your Photos, Moving Content (videos) and/or Music and any of the intellectual property rights contained therein in connection with the uses described above; and You hereby release, discharge and agree to hold Monki and any person acting on Monki’s behalf harmless from all claims, demands, and liabilities whatsoever in connection with use of the Photos, Moving Content (videos) and/or Music as described above.

    Why and how are we using your personal data?
    We want to share and inspire the ways of wearing Monki products for marketing purposes and to give you the chance to show the world your cool style. Photos and/or videos of yourself will be published on our official website and/or on our social media pages. To be able to do this we need your photo and/or video and in return we will link your photo and/or video to your Instagram account.

    See above to read more about the terms of use.

    Who has access to your personal data?
    Your data may be shared within H&M Group and with selected social media platform providers. To learn more about how we use personal data on social media pages, read our Privacy Notice here. The photos and/or videos you submit to us are also forwarded to media agencies and technical suppliers carrying out certain tasks on our behalf.

    Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.

    What is the legal ground to process your personal data?
    We upload and publish your photo to be able to fulfill our part of the #Monkistyle agreement (fulfillment of contract).

    How long do we keep your data?
    We will use your username, photo and/or video for 24 months or until the #Monkistyle agreement is terminated.

    To remove Photos or Moving Content please contact our Customer Service at