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    Privacy notice - Data transfer

    The H&M Group is committed to deliver an outstanding customer experience - at all levels, at all markets. For this reason, we engage with a variety of suppliers and business partners, each having its unique business and operating model.

    A call for action is required whenever the H&M Group decides to process data, or let someone else do it for us, in a country outside of the EEA. To ensure that our promises and your statutory rights are not compromised, every supplier and partner to the H&M Group undergoes a careful scrutiny of privacy and security capabilities. There is always a Data Processing Agreement in place between the responsible H&M Group company and the processor of personal data.

    Some suppliers and partners process personal data in countries outside of the European Economic Area (EEA) either as data controllers or processors. In order to ensure a level of protection similar to what is guaranteed in the EEA and a lawful processing, the H&M Group relies on the European Comission's Standard Contractual Clauses for the transfer of personal data to recipients in countries outside of the EEA. And whenever appropriate, we implement additional safeguard measures, such as encryption, pseudonymisation and strict access controls. 

    The table below lists the most essential third-party organisations to whom H&M Group transmits or otherwise make available personal data for processing. Please note that all areas and purposes below may not be relevant for all H&M Group brands.

    AREA PURPOSE CATEGORY LOCATION OF PROCESSING

    Purchase Online & In store

    Order fulfillment

    IT system & consulting services

    EU, India

    Purchase Online & In store

    Parcel delivery

    Postal & logistics services

    EU

    Purchase Online & In store

    Payment processing

    IT system & consulting services

    EU

    Purchase Online & In store

    Fund transfer

    Financial services

    EU

    Purchase Online & In store

    Debt collection

    Financial services

    EU

    Purchase Online & In store

    Credit rating

    Financial services

    EU

    Purchase Online & In store

    Gift card

    IT system & consulting services

    UK

    Purchase Online & In store

    Size recommendation

    IT system & consulting services

    EU, US

    H&M Account

    Customer relationship management

    IT system & consulting services

    EU

    H&M Membership

    Customer relationship management

    IT system & consulting services

    EU

    Ads & Promotions

    Marketing distribution

    Marketing automation services

    EU, US

    Ads & Promotions

    Affiiliate marketing

    Marketing automation services

    US

    Ads & Promotions

    Target marketing

    Social media & online services

    EU

    Ads & Promotions

    Customer engagement

    IT system & consulting services

    EU

    Customer Service

    Customer care

    Call center services

    EU, Philippines (UK only)

    Customer Service

    Customer communication

    Electronic communication services

    EU, US

    Customer Service

    Workflow management

    IT systems & consulting

    EU

    Compliance with Laws

    Compliance and reporting

    IT systems & consulting

    EU

    Development & Improvement

    Business analysis

    IT systems & consulting

    EU, US

    Security & Safety

    Fraud and loss prevention

    IT systems & consulting

    EU

    User Generated Content

    Content management

    IT systems & consulting

    US

    WiFi in Store

    Access and connectivity

    Electronic communication services

    EU