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    More than my reflection

    This March coinciding with International Women’s Day, we’ve joined forces once again with Body Dysmorphic Disorder Foundation to further raise awareness around the topic.

    Body dysmorphic disorder (BDD) is a distressing psychological condition where a person becomes very preoccupied with one or more features in physical appearance. Learn more about BDD from Kitty Wallace, head of operations at BDD Foundation, and hear personal stories from three women who have had different experiences with the disorder.

    What is BDD? Learn more about the underdiagnosed and overlooked disorder from Kitty Wallace, Head of Operations at BDDF.
    Together with BDDF we’ve designed a limited edition underwear capsule collection including two sets of mesh bras and briefs.

    One set features positive affirmations on the inside of the underwear for you to read, but also reflected the correct way when looking at the mirror, for an instant confidence boost. The second set features various body illustrations, one of our signature prints.

    Kim

    Kim Booker:

    "By raising awareness, we can help those struggling with BDD to understand what they are going through and to seek out the support that will help them regain control of their lives. Understanding my condition was my first step on a positive journey towards living with BDD."

    Sandeep

    Sandeep Saib:

    "BDD does not discriminate, it can affect and happen to anyone, any gender, at any age, any race across the world (like with any mental health illness).

    I think it is also paramount to have equality, diversity and inclusion part of the image representation in media – be proud of who you are wholeheartedly, your identity, culture, race and where you come from and being able to share this experience also intertwined with BDD and mental health."

    Mia

    Mia Hill:

    "When you’re scrolling through Instagram, you’re not seeing all the behind the scenes and hours of editing, you’re seeing that you look different to these gorgeous women and not understanding why you don’t look like them.

    Being transparent about the images we put online is much more important than we may think."
    Calling for transparency on altered images on social media

    We supported BDDF in launching a petition directed at the EU parliament in November 2021, calling for transparency on altered images on social media. Let’s continue pushing for change and continue raising awareness.

    The latest collaboration with Monki × BDDF

    This March coinciding with International Women’s Day, we’ve joined forces once again with Body Dysmorphic Disorder Foundation to further raise awareness around the topic. In November 2021, BDDF, supported by Monki, started a petition directed at the EU Parliament calling for transparency on altered images on social media. This pushed for changes to ensure that organisations, companies, and influencers are legally required to state when images have been manipulated for paid content online.