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    The selfielove initiative. Monki x Body Dysmorphic Disorder Foundation

    We salute transparency online.

    We’re teaming up with the Body Dysmorphic Disorder Foundation to raise awareness and support their petition directed at the EU Parliament calling for transparency on altered images on social media. Because we believe organisations, companies, and influencers should be legally required to state when images have been manipulated for paid content online.

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    Wait, what’s Body Dysmorphic Disorder?

    That’s the thing, a lot of people don’t know. So let’s raise awareness around Body Dysmorphic Disorder (BDD), a distressing psychological condition where a person becomes very preoccupied with one or more features in physical appearance. And with about 1 in 50 suffering from BDD today, this condition is largely overlooked and undiagnosed. Learn more about BDD on

    Salute sisterhood

    Spread the word – use our filters!

    By collaborating with amazing female AR artists, we’ve launched a set of purpose-driven filters that help spread the word about the petition and BDD as a condition. So please go ahead, download our filters, and join our movement for more transparency online.

    Meet Kitty,
    Head of Operations at BDD Foundation.


    Kitty’s focus is to help raise awareness, reduce the stigma connected with BDD and to give hope of recovery to those suffering from the condition.

    “One important part of the BDD Foundation’s work is to remind people not to compare themselves to others. Altered images can affect our body image, triggering body dissatisfaction and exacerbating BDD symptoms. We see this petition as a vital tool for approaching the EU Parliament to raise questions and drive real change.”

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    Get to know the BDD foundation.

    BDD Foundation is the only charity in the world exclusively dedicated to raising awareness and alleviating the suffering caused by Body Dysmorphic Disorder (BDD), an under-recognised and under-diagnosed condition. The foundation’s work is focusing on information, early diagnosis, and support in combating the disorder.

    Want help?

    It’s important to know that you’re not alone. You can learn more and get support materials on BDD Foundation also have a global e-helpline which you can reach out to for support:


    For more information, download the guides here:

    Download leaflet for young people

    Download leaflet for parents

    Download leaflet for teachers