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    Be a denim lover

    Our new collection will have you falling fast for jeans. We vow to convert all jean-sceptics to the power of denim; whether you’re after that vintage Parisian look or just want an update on your classics. It’s all about you. Check out our menu of freshly-made (100% organic cotton) denim below.


    Martine @martinechioko and Gunnhild @gunnhildchioko
    Olso, Norway

    “I love that it sits really nicely around my waist and my hips.”
    “It has a looser fit around the leg which is nice and comfortable.”

    The perfect flare
    ‘Real’ denim-y feel
    All that ‘70s goodness

    Shop Yoko


    Maria @mariapizzeria
    London, UK

    “My personal style is always comfortable, I like mixing more masculine and feminine stuff together.”

    Classic, wide-leg

    Shop Mozik


    Kicki @kickiyangz
    Berlin, Germany

    “What I like about Taiki is that they are very high-waisted, I love high-waisted jeans and they’re super comfortable.”

    Roomy mom fit
    Classic denim finish

    Shop Taiki


    Ada @ada_oguntodu
    Aberdeen, Scotland

    “They’re very stretchy, so they just fit all my curves properly, so that’s fantastic.”

    Super stretch
    Slim cut leg

    Shop Oki

    Be a denim lover.

    Choose from a rainbow of new washes and fits; from vintage Parisian vibes to classic mom jeans. Whether you’re after that 1970s look, or want an update on your go-to jeans – this collection has one focus; you, and your personal style. New fit Mozik makes its debut, with a classic 90s relaxed leg and cropped finish. Yoko has that high-waist, retro and slightly flared leg look sorted, and Taiki is here to take mom jeans into the 21st Century. Let’s not forget Oki’s super-stretch magic, either. There’s a pair for every mood, and every wardrobe; all made with 100% organic cotton (duh).