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    Circularity

    We are on an important journey to becoming a circular business, by maximising the value of products and resources and enabling them to be reused and repaired as much as possible before they are finally recycled.  

    What is circularity?What does this mean?

    Black dresses

    Designed for circularity

    Pre-loved 🧡

    Second Hand

    The Jeans Redesign project

    Collab with Ellen MacArthur Foundation’s

    What is circularity?

    The vision of a circular economy for fashion according to the Ellen MacArthur Foundation, a non-profit organisation working towards a transition to a circular economy, is that products are designed to be used more, made to be made again, and made from safe and recycled or renewable inputs.

    ↪ USED MORE

    In a circular economy, products and materials are kept in use at their highest value at all times. Reuse is the preferred option wherever relevant.

    ↪ MADE TO BE MADE AGAIN

    From the outset, products are designed and manufactured so that they can be reused, remade, recycled, and - where relevant, and after maximum use and cycling - safely composted.

    ↪ MADE FROM SAFE AND RECYCLED OR RENEWABLE INPUTS

    In a circular economy, substances that are hazardous to health or the environment are designed to allow safe material circulation and ensure that no pollutants are released into the environment.


    What does this mean?

    Moving away from a take-make-waste model, a circular economy aims to drastically reduce the need for virgin materials through reuse, remaking and recycling. Eventually as a last step, by sourcing the remaining virgin materials from renewable sources using regenerative production practices.
    By creating a circular eco system to help us reach these goals we work with 3 different areas.

    ↪ PRODUCTS DESIGNED FOR CIRCULARITY:

    Products that are made to last, from recycled, renewable, regenerative and responsibly sourced input (e.g. materials) that can recirculate (e.g. reuse and recycle) multiple times.

    ↪ CIRCULAR SUPPLY CHAINS:

    Fueling systems that recirculate products and materials and support circular production processes and material flows.

    ↪ CIRCULAR CUSTOMER JOURNEYS:

    Make it easy for our customers to experience and engage in a circular fashion where products are used more, repaired, reused and recycled.

     

    You can read more about our work with circularity and climate on the H&M Group site here.