Materials

Did you know that our entire denim range is made from 100% organic cotton? But we can do better than that.

We’re setting the bar to only source 100% more sustainable cotton by 2020. And when we reach 2030, our aim is to only use recycled or other sustainably sourced materials. It’s a responsibility we don’t take lightly. In fact, we’re almost there already! We’re using more sustainable materials than ever.

Our 'no-go' material list

We will never master the humble brag anyway… So let’s start with announcing our WE’RE-SO-PROUD-OF-NOT-USING-THIS-STUFF list:

  • We don’t use rainforest products
  • We don’t use real furs
  • We don’t use angora wool
  • We don’t test any products on animals
  • We don’t use PVC in our products

Sustainable Cotton

As mentioned above, our entire denim range is made from 100% organic cotton. And our goal is to source 100% more sustainable cotton by 2020 – including organic cotton, recycled cotton and cotton from the Better Cotton Initiative.

Organic cotton

Organic cotton is grown without the use of chemical pesticides and fertilizers – and no genetically modified organisms (GMO). Also, choosing organic cotton means 46% less climate impact compared to conventional grown cotton (according to Textile Exchange report 2016). Hooray! And yes, all organic cotton products have been independently certified by accredited certification bodies according to the standards GOTS (The Global Organic Textile Standard) or the OCS (Organic Content Standard).

Better Cotton

We are a proud member of the Better Cotton Initiative (BCI). BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector´s future.

Recycled cotton

Recycled cotton reduces both the water use and the climate impact by around 75% compared to virgin cotton fibres. Recycled cotton fabrics (e.g. recycled clothes) are mechanically recycled and spun into new yarn.

For all recycled materials, we use the independent third-party certifications GRS (Global Recycle Standard) and RCS (Recycled Claim Standard).

Recycled polyester

We aim to increase recycled polyester and exchange virgin polyester the coming years. Recycled polyester is often made from used PET-water bottles. Cheers!

Recycled polyamide

We get our recycled polyamide from materials like old fishing nets and carpets, as well as waste left-overs from production. You’re welcome Mother Nature!

Recycled wool

Recycled wool can for example be used for heavier materials, like outdoor garments. It comes from the waste or cut-offs created during production or from clothes gathered via garment collecting initiatives.

Recycled plastics

Recycled plastics make great accessories! We get our recycled plastic from PET plastic bottles, plastic bags, shampoo bottles and other plastic containers.

Some of the recycled plastics are:
Recycled PS (polystyrene)
Recycled polyester (polyethylene terephthalate – PET).
Recycled Acrylic (polymethyl methacrylate – PMMA)
Recycled ABS (acrylonitrile butadiene styrene)
Recycled PU (Thermoplastic polyurethane – TPU)

TENCEL®

Tencel is a lyocell fibre with a very low environmental impact during the production – low use of chemicals and water as well as low CO2 emissions. The raw material comes from Forest Stewardship Council (FSC™) certified eucalyptus trees.

Animal Welfare

We do not have many products in leather, down and feathers or wool but if we do, we have a very strict policy for animal welfare in our Sustainability Commitment

Any leather used is a by-product of the meat industry and we do not accept leather from some risk countries like India and Bangladesh.

We don’t sell down or feathers unless we're certain they're cruelty-free and it must fulfil the Responsible Down Standard.

Wool must be mulesing free and we require that all sheep wool originating from Australia is declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD) test certificate. We aim for to use only wool that fulfil Responsible Wool Standard (RWS) and certified.

Other materials

We also believe that food comes first (shouldn’t it always, right?). That said, we are committed to only using materials that have been produced using soil that is not needed for food production. We do accept bio-based materials made from by-products from food crop production and from Bonsucro sugarcanes. We also accept bio-based materials and bioplastics made from food crops (if the sustainability performance is better compared to traditional fibre crops).

Materials

Did you know that our entire denim range is made from 100% organic cotton? But we can do better than that.

We’re setting the bar to only source 100% more sustainable cotton by 2020. And when we reach 2030, our aim is to only use recycled or other sustainably sourced materials. It’s a responsibility we don’t take lightly. In fact, we’re almost there already! We’re using more sustainable materials than ever.

Our 'no-go' material list

We will never master the humble brag anyway… So let’s start with announcing our WE’RE-SO-PROUD-OF-NOT-USING-THIS-STUFF list:

  • We don’t use rainforest products
  • We don’t use real furs
  • We don’t use angora wool
  • We don’t test any products on animals
  • We don’t use PVC in our products

Sustainable Cotton

As mentioned above, our entire denim range is made from 100% organic cotton. And our goal is to source 100% more sustainable cotton by 2020 – including organic cotton, recycled cotton and cotton from the Better Cotton Initiative.

Organic cotton

Organic cotton is grown without the use of chemical pesticides and fertilizers – and no genetically modified organisms (GMO). Also, choosing organic cotton means 46% less climate impact compared to conventional grown cotton (according to Textile Exchange report 2016). Hooray! And yes, all organic cotton products have been independently certified by accredited certification bodies according to the standards GOTS (The Global Organic Textile Standard) or the OCS (Organic Content Standard).

Better Cotton

We are a proud member of the Better Cotton Initiative (BCI). BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector´s future.

Recycled cotton

Recycled cotton reduces both the water use and the climate impact by around 75% compared to virgin cotton fibres. Recycled cotton fabrics (e.g. recycled clothes) are mechanically recycled and spun into new yarn.

For all recycled materials, we use the independent third-party certifications GRS (Global Recycle Standard) and RCS (Recycled Claim Standard).

Recycled polyester

We aim to increase recycled polyester and exchange virgin polyester the coming years. Recycled polyester is often made from used PET-water bottles. Cheers!

Recycled polyamide

We get our recycled polyamide from materials like old fishing nets and carpets, as well as waste left-overs from production. You’re welcome Mother Nature!

Recycled wool

Recycled wool can for example be used for heavier materials, like outdoor garments. It comes from the waste or cut-offs created during production or from clothes gathered via garment collecting initiatives.

Recycled plastics

Recycled plastics make great accessories! We get our recycled plastic from PET plastic bottles, plastic bags, shampoo bottles and other plastic containers.

Some of the recycled plastics are:
Recycled PS (polystyrene)
Recycled polyester (polyethylene terephthalate – PET).
Recycled Acrylic (polymethyl methacrylate – PMMA)
Recycled ABS (acrylonitrile butadiene styrene)
Recycled PU (Thermoplastic polyurethane – TPU)

TENCEL®

Tencel is a lyocell fibre with a very low environmental impact during the production – low use of chemicals and water as well as low CO2 emissions. The raw material comes from Forest Stewardship Council (FSC™) certified eucalyptus trees.

Animal Welfare

We do not have many products in leather, down and feathers or wool but if we do, we have a very strict policy for animal welfare in our Sustainability Commitment

Any leather used is a by-product of the meat industry and we do not accept leather from some risk countries like India and Bangladesh.

We don’t sell down or feathers unless we're certain they're cruelty-free and it must fulfil the Responsible Down Standard.

Wool must be mulesing free and we require that all sheep wool originating from Australia is declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD) test certificate. We aim for to use only wool that fulfil Responsible Wool Standard (RWS) and certified.

Other materials

We also believe that food comes first (shouldn’t it always, right?). That said, we are committed to only using materials that have been produced using soil that is not needed for food production. We do accept bio-based materials made from by-products from food crop production and from Bonsucro sugarcanes. We also accept bio-based materials and bioplastics made from food crops (if the sustainability performance is better compared to traditional fibre crops).