Our new underwear collection is loaded with soft details of lace and soft ribbed textures. With hues across a spectrum of daffodil yellow, burnt peach, and rose-pink – this drop has got dreamy underwear styles on speed-dial.
When it comes to showing girls in their underwear, more often than not, the female gaze is missing in fashion photographs. That’s why we, as a part of our ongoing work with #nofilter, chose to work with young photographer Chloe Sheppard. She is a 21-year old film photographer and visual artist based in London.
Chloe has a unique eye when it comes to capturing the many nuances of womanhood in an honest and powerful way.
For this underwear collection, Chloe captured the four friends – Oma, Isabella, Alisha and Erika – in a way that only a female photographer could. It’s relaxed, yet powerful, soft and strong. Just like the new underwear collection.