Did you know that we measure the environmental impact every denim style with a EIM tool (Environmental Impact Measuring tool). It tells us how much impact the product has when it comes to water and energy consumption, chemicals as well as the health of the workers. Our goal is to score 80% green (low impact) – and to have no red scored styles. During the last years, we have scored 70-75% (so we’re getting there!) Also, we don’t allow sandblasting of denim products (due to the process being hazardous to workers.