FAQ

Hey, are you looking for answers? Take a peek below at some of our customers frequently asked questions. And if you can’t find what you’re looking for, scroll to the bottom of the page and fill in the form – we need a little help on this journey, so we’re all ears on what it is you want to see from us.

How can you say you empower women when your clothes are made by women in third world countries?

While we don’t own any factories ourselves, we place great importance and effort in using our position as a retailer to be a positive force in the areas where we produce our garments, often in third world countries.

We do know that the jobs our production brings to these countries are a way for, mainly women, to achieve a level of independence and income – the cornerstone of improving not only their lives, but that of their communities. Jobs mean independence, the only guarantee of equality. Offering employment to women specifically is also one of the most effective ways of achieving change for a whole society. Knowing that we are capable of bringing positive change to an area is what motivates us to work with the factory owners to achieve working conditions that meet our requirements.

Our strategy is to partner with suppliers in order to achieve our goals in health and safety, working hours, wages and not least, the freedom of organization, to join a union. Our assessment approach, SIPP (Supplier Impact Partnership Programme) goes beyond minimum requirements of standard audits with the aim of achieving more than the one-time change that withholding orders could achieve. We also work for systemic change when it comes to fair wages across the board (the same suppliers work for many different brands, with the workers receiving the same wages regardless of brand or price tag). We know that to do that, we need to collaborate with governments, brands, suppliers and workers representatives.

 

How can you combine a strong feminist message with a business objective to make money?

The Monki DNA is about being friendly, brave, fun and empowering. We believe in empowering young women, to lift taboo topics and initiatives, inspire our customers to express themselves through fashion and love themselves just the way they are. We are convinced that by being a successful and responsible company, with strong brand values we can also have the platform to contribute to making the world a little bit better. The way we see it, there is not a contradiction between the two.

 

Do you really think you can make a difference as a fashion brand?

From the very start Monki has been working with the aim to offer an alternative, when it comes to an amazing experience in our stores, in our signature style – and in our mission to empower young women and be kind to the world. We hope that this mission will strengthen our community and by doing so, also improve the world we live in. As a fashion brand, we have the responsibility to use our global platform for good. To change how women are represented in the industry, to talk about periods and equality, to contribute to sustainable fashion and to make sure absolutely everyone feels welcome in the Monki community.

To put it simply, we will always continue to empower young women, to lift taboo topics and initiatives, inspire our customers to express themselves through fashion and love themselves just the way they are. Whatever part we play, have played and will play in that – we won’t stop.

 

LGBTQ certified

Did you know that both the Monki offices in Gothenburg & Stockholm, are LGBTQ certified by RFSL, the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights?

Founded in 1950, RFSL is a non-profit organisation that is internationally recognised and works on projects to support LGBTQ rights across the world. To attain the certification, employees at our Head Office participated in educational workshops taught by RFSL, to learn more about norms and the impact they have on the working conditions and health of LGBTQ people.

We're proud of what we do at Monki, but know that there is always room for improvement, and our LBGTQ certification is just one step towards a kinder future for all. We hope that our LGBTQ certification in Sweden will start a positive chain-reaction across our entire company (and maybe even the fashion industry as a whole).

With our wider knowledge of the LGBTQ perspective, we hope to continue to connect and discuss important topics with our fabulous Monki community – that’s you, FYI.

“Monki now has the tools to work systematically with issues of human rights, equality, and anti-discrimination, to foster and promote a more inclusive environment”, says Gustaf Hedman, Director Of Education, RFSL. “Monki is also the first fashion brand to be LGBTQ certified by RFSL, which marks a great change towards a more inclusive industry and we are very proud to be part of Monki’s journey.”

 

Monki guidelines

We love our Monki community, YOU inspire us. Both in your values and also in your amazing #monkistyle. Which is why it's so important for us to to be honest, transparent, diverse and inclusive in our imagery. Below you can read about our guidelines when it comes to casting, retouch and sizing.

 

Casting

Monki was born from a desire to create a new kind of fashion experience – a brave, friendly and empowering place for young women – and since the very beginning we’ve tried our best to stay true to that vision. To us, being inclusive isn’t a trend or something to brag about: it’s the only way forward. We’re proud of the way we built a brand that shows beauty in many different forms, and we’ll keep on trying our best to show as much diversity as we can.

When we work with models and talents we make sure that they get safe transport to and from location, that they work a maximum of ten hours (with breaks) and that they have healthy snacks and food on set. We make sure that the girls have a place to change and we ALWAYS inform them beforehand if it’s an underwear or swimsuit shoot or if the garments are made from a sheer or transparent fabric. And we never serve any alcohol on set.

Being on a Monki shoot should be a fun, safe and comfortable experience. And regardless of external partners, like production companies, casting agents or photographers, we’re the ones that have to make sure of that.

 

Retouch

In a world of filters and retouching apps knowing what’s real and what isn’t can be almost impossible. When we retouch pictures, we try to stay true to the identity of the person we’re working with. We like to keep scars, moles, cellulite and all the small, but beautiful things that make us into the stunning, unique humans that we are. Sometimes we’ll remove a pimple, some mascara guck or stray hairs – things that are there one day and gone the next. But we never EVER retouch or reshape bodies.

Check out the blog to see what we're doing now in our latest #nofilter campaign.

 

Sizes

Monki has a variety of different fits, shapes and silhouettes. We like tight, figure hugging styles – and at the same time we love flowy, twirl friendly and loose-fitting garments. That’s just who we are. We love to play with proportions and designs which means that we have everything from fitted, regular and oversized silhouettes.

Even if talking sizes is a bit of a yawn, they can be a useful tool. Imagine shopping online without them. Currently we cater for sizes between XXS and XL, which is the same as EUR 32–48, and we follow European standard sizes.

 

FAQ

Hey, are you looking for answers? Take a peek below at some of our customers frequently asked questions. And if you can’t find what you’re looking for, scroll to the bottom of the page and fill in the form – we need a little help on this journey, so we’re all ears on what it is you want to see from us.

How can you say you empower women when your clothes are made by women in third world countries?

While we don’t own any factories ourselves, we place great importance and effort in using our position as a retailer to be a positive force in the areas where we produce our garments, often in third world countries.

We do know that the jobs our production brings to these countries are a way for, mainly women, to achieve a level of independence and income – the cornerstone of improving not only their lives, but that of their communities. Jobs mean independence, the only guarantee of equality. Offering employment to women specifically is also one of the most effective ways of achieving change for a whole society. Knowing that we are capable of bringing positive change to an area is what motivates us to work with the factory owners to achieve working conditions that meet our requirements.

Our strategy is to partner with suppliers in order to achieve our goals in health and safety, working hours, wages and not least, the freedom of organization, to join a union. Our assessment approach, SIPP (Supplier Impact Partnership Programme) goes beyond minimum requirements of standard audits with the aim of achieving more than the one-time change that withholding orders could achieve. We also work for systemic change when it comes to fair wages across the board (the same suppliers work for many different brands, with the workers receiving the same wages regardless of brand or price tag). We know that to do that, we need to collaborate with governments, brands, suppliers and workers representatives.

 

How can you combine a strong feminist message with a business objective to make money?

The Monki DNA is about being friendly, brave, fun and empowering. We believe in empowering young women, to lift taboo topics and initiatives, inspire our customers to express themselves through fashion and love themselves just the way they are. We are convinced that by being a successful and responsible company, with strong brand values we can also have the platform to contribute to making the world a little bit better. The way we see it, there is not a contradiction between the two.

 

Do you really think you can make a difference as a fashion brand?

From the very start Monki has been working with the aim to offer an alternative, when it comes to an amazing experience in our stores, in our signature style – and in our mission to empower young women and be kind to the world. We hope that this mission will strengthen our community and by doing so, also improve the world we live in. As a fashion brand, we have the responsibility to use our global platform for good. To change how women are represented in the industry, to talk about periods and equality, to contribute to sustainable fashion and to make sure absolutely everyone feels welcome in the Monki community.

To put it simply, we will always continue to empower young women, to lift taboo topics and initiatives, inspire our customers to express themselves through fashion and love themselves just the way they are. Whatever part we play, have played and will play in that – we won’t stop.

 

LGBTQ certified

Did you know that both the Monki offices in Gothenburg & Stockholm, are LGBTQ certified by RFSL, the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights?

Founded in 1950, RFSL is a non-profit organisation that is internationally recognised and works on projects to support LGBTQ rights across the world. To attain the certification, employees at our Head Office participated in educational workshops taught by RFSL, to learn more about norms and the impact they have on the working conditions and health of LGBTQ people.

We're proud of what we do at Monki, but know that there is always room for improvement, and our LBGTQ certification is just one step towards a kinder future for all. We hope that our LGBTQ certification in Sweden will start a positive chain-reaction across our entire company (and maybe even the fashion industry as a whole).

With our wider knowledge of the LGBTQ perspective, we hope to continue to connect and discuss important topics with our fabulous Monki community – that’s you, FYI.

“Monki now has the tools to work systematically with issues of human rights, equality, and anti-discrimination, to foster and promote a more inclusive environment”, says Gustaf Hedman, Director Of Education, RFSL. “Monki is also the first fashion brand to be LGBTQ certified by RFSL, which marks a great change towards a more inclusive industry and we are very proud to be part of Monki’s journey.”

 

Monki guidelines

We love our Monki community, YOU inspire us. Both in your values and also in your amazing #monkistyle. Which is why it's so important for us to to be honest, transparent, diverse and inclusive in our imagery. Below you can read about our guidelines when it comes to casting, retouch and sizing.

 

Casting

Monki was born from a desire to create a new kind of fashion experience – a brave, friendly and empowering place for young women – and since the very beginning we’ve tried our best to stay true to that vision. To us, being inclusive isn’t a trend or something to brag about: it’s the only way forward. We’re proud of the way we built a brand that shows beauty in many different forms, and we’ll keep on trying our best to show as much diversity as we can.

When we work with models and talents we make sure that they get safe transport to and from location, that they work a maximum of ten hours (with breaks) and that they have healthy snacks and food on set. We make sure that the girls have a place to change and we ALWAYS inform them beforehand if it’s an underwear or swimsuit shoot or if the garments are made from a sheer or transparent fabric. And we never serve any alcohol on set.

Being on a Monki shoot should be a fun, safe and comfortable experience. And regardless of external partners, like production companies, casting agents or photographers, we’re the ones that have to make sure of that.

 

Retouch

In a world of filters and retouching apps knowing what’s real and what isn’t can be almost impossible. When we retouch pictures, we try to stay true to the identity of the person we’re working with. We like to keep scars, moles, cellulite and all the small, but beautiful things that make us into the stunning, unique humans that we are. Sometimes we’ll remove a pimple, some mascara guck or stray hairs – things that are there one day and gone the next. But we never EVER retouch or reshape bodies.

Check out the blog to see what we're doing now in our latest #nofilter campaign.

 

Sizes

Monki has a variety of different fits, shapes and silhouettes. We like tight, figure hugging styles – and at the same time we love flowy, twirl friendly and loose-fitting garments. That’s just who we are. We love to play with proportions and designs which means that we have everything from fitted, regular and oversized silhouettes.

Even if talking sizes is a bit of a yawn, they can be a useful tool. Imagine shopping online without them. Currently we cater for sizes between XXS and XL, which is the same as EUR 32–48, and we follow European standard sizes.