Policies

We are Monki › Policies

As a brand, we have strong values and strict policies when it comes to Social Sustainability. We do not stand for injustice, discrimination and inequality of any kind. We believe that everyone deserves to be treated with respect and loved just the way they are.

Human rights
Animal welfare
Our no-no list
Re-touch and casting guidelines
LGBTQ+ certified

Human rights 

Respecting human rights is a fundamental part of our responsibility as a company. In fact, it's part of our DNA since our mission is to be kind to the world and empower the young women in it. 

We follow the UN Guiding Principles on Business and Human rights and work according to the human rights defined in the Universal Declaration of Human Rights and its two corresponding covenants (aka agreements): The International Covenant on Civil and Political Rights and the International Covenant on Economic, Social and Cultural Rights

We also follow the children’s and women’s rights as outlined in the United Nations Convention on the Rights of the Child and the United Nations Convention on the Elimination of Discrimination against Women. 

To identify any potential human rights risk, we use risk assessments for countries, functions, materials and processes by using ongoing dialogue with stakeholders and partners, training and incident management processes to raise awareness of and remediate risks as needed. 

Animal Welfare 

We do not currently produce any products in leather, down and feathers or wool – but for the very small percentage of existing products that might still be in circulation, we have a very strict policy for animal welfare in our  Sustainability Commitment

  • If we use leather, it is sourced as a by-product of the meat industry. We do not accept leather from some risk countries like India and Bangladesh.
  • Vegan products are labelled as Vegan and are approved by PETA.
  • We don’t sell down or feathers unless we're certain they're cruelty-free and it must fulfil the Responsible Down Standard.
  • Wool must be mulesing-free and we require that all sheep wool originating from Australia is declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD) test certificate. We aim to use only wool that fulfils Responsible Wool Standard (RWS) and certified.
    • SinceJanuary 2020, mohair products have not been sold on monki.com or in any Monki store. 

Our no-no list 

There are some materials that we do not use in any Monki garments or our store interiors, packaging and other non-commercial goods. 

  • We don’t use rainforest products
  • We don’t use real furs
  • We don’t use angora wool
  • We don’t use cashmere wool
  • We don’t use mohair wool
  • We don’t test any products on animals
  • We don’t use PVC in our products

Re-touch and casting guidelines 

We love our Monki community, YOU inspire us. Both in your values and also in your amazing #monkistyle. Which is why it's so important for us to to be honest, transparent, diverse and inclusive in our imagery. Below you can read about our guidelines when it comes to casting, retouch and sizing. 

Casting 

Monki was born from a desire to create a new kind of fashion experience – a brave, friendly and empowering place for young women – and since the very beginning we’ve tried our best to stay true to that vision. To us, being inclusive isn’t a trend or something to brag about: it’s the only way forward. We’re proud of the way we built a brand that shows beauty in many different forms, and we’ll keep on trying our best to show as much diversity as we can. 

When we work with models and talents we make sure that they get safe transport to and from location, that they work a maximum of ten hours (with breaks) and that they have healthy snacks and food on set. We make sure that the girls have a place to change and we ALWAYS inform them beforehand if it’s an underwear or swimsuit shoot or if the garments are made from a sheer or transparent fabric. And we never serve any alcohol on set. 

Being on a Monki shoot should be a fun, safe and comfortable experience. And regardless of external partners, like production companies, casting agents or photographers, we’re the ones that have to make sure of that. 

Re-touch 

In a world of filters and retouching apps knowing what’s real and what isn’t can be almost impossible. When we retouch pictures, we try to stay true to the identity of the person we’re working with. We like to keep scars, moles, cellulite and all the small, but beautiful things that make us into the stunning, unique humans that we are. Sometimes we’ll remove a pimple, some mascara guck or stray hairs – things that are there one day and gone the next. But we never EVER retouch or reshape bodies. 

Check out our projects to see what we're doing now in our latest #nofilter campaign. 

 

Sizes 

Monki has a variety of different fits, shapes and silhouettes. We like tight, figure hugging styles – and at the same time we love flowy, twirl friendly and loose-fitting garments. That’s just who we are. We love to play with proportions and designs which means that we have everything from fitted, regular and oversized silhouettes. 

Even if talking sizes is a bit of a yawn, they can be a useful tool. Imagine shopping online without them. Currently we cater for sizes between XXS and XL, which is the same as EUR 32–48, and we follow European standard sizes. 

LGBTQ certified 
 

Did you know that both the Monki offices in Gothenburg & Stockholm, are LGBTQ certified by RFSL, the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights? 

Founded in 1950, RFSL is a non-profit organisation that is internationally recognised and works on projects to support LGBTQ rights across the world. To attain the certification, employees at our Head Office participated in educational workshops taught by RFSL, to learn more about norms and the impact they have on the working conditions and health of LGBTQ people. 

We're proud of what we do at Monki, but know that there is always room for improvement, and our LBGTQ certification is just one step towards a kinder future for all. We hope that our LGBTQ certification in Sweden will start a positive chain-reaction across our entire company (and maybe even the fashion industry as a whole). 

With our wider knowledge of the LGBTQ perspective, we hope to continue to connect and discuss important topics with our fabulous Monki community – that’s you, FYI. 

“Monki now has the tools to work systematically with issues of human rights, equality, and anti-discrimination, to foster and promote a more inclusive environment”, says Gustaf Hedman, Director Of Education, RFSL. “Monki is also the first fashion brand to be LGBTQ certified by RFSL, which marks a great change towards a more inclusive industry and we are very proud to be part of Monki’s journey.” 

Policies

We are Monki › Policies

As a brand, we have strong values and strict policies when it comes to Social Sustainability. We do not stand for injustice, discrimination and inequality of any kind. We believe that everyone deserves to be treated with respect and loved just the way they are.

Human rights
Animal welfare
Our no-no list
Re-touch and casting guidelines
LGBTQ+ certified

Human rights 

Respecting human rights is a fundamental part of our responsibility as a company. In fact, it's part of our DNA since our mission is to be kind to the world and empower the young women in it. 

We follow the UN Guiding Principles on Business and Human rights and work according to the human rights defined in the Universal Declaration of Human Rights and its two corresponding covenants (aka agreements): The International Covenant on Civil and Political Rights and the International Covenant on Economic, Social and Cultural Rights

We also follow the children’s and women’s rights as outlined in the United Nations Convention on the Rights of the Child and the United Nations Convention on the Elimination of Discrimination against Women. 

To identify any potential human rights risk, we use risk assessments for countries, functions, materials and processes by using ongoing dialogue with stakeholders and partners, training and incident management processes to raise awareness of and remediate risks as needed. 

Founded in 2006

Monki is a storytelling brand offering great fashion at competitive prices aiming to be kind to the world and empowering the young women in it.

Our mission

Our mission is to empower young women to express and feel great about themselves through our brand experience.

Our vision

To become the most loved fashion brand.

Whether we address body positivity, sustainability, periods or simply new fashion trends – the Monki brand experience inspires young women to feel that they are loved, just the way they are.

Our global community is at the heart of everything we do. To support each other, share a laugh and to challenge the norm – we have created a world in which it’s ALWAYS cool to be kind and everyone is welcome.

Monki has over 120 concept stores in 19 markets. Online, monki.com delivers to 28 markets, and via International shipping to an additional 64 destinations worldwide. Monki is a freestanding brand in the H&M group.